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Which of the Following Statements About Secondary Research Is FALSE

Question 36

Multiple Choice

Which of the following statements about secondary research is FALSE?


A) It is called secondary because it is information that has been collected and published by someone else.
B) Much of the secondary research used by advertisers comes from government census records on the population's size,geographic distribution,age,income,occupation,education,and ethnicity.
C) Secondary research found on the internet is invalid.
D) Trade associations can be a reliable source for secondary research.
E) Secondary research suppliers gather and organize information around specific topic areas for other interested parties.

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