Firms that specialize in interviewing,observing,recording,and analyzing the behavior of those who purchase or influence the purchase of a particular good or service are called ________ research suppliers.

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Firms that specialize in interviewing, observing, recording, and analyzing the behavior of those who purchase or influence the purchase of a particular good or service are called primary research suppliers. Primary research suppliers are different from secondary research suppliers who provide pre-existing data and information. Trade research suppliers specialize in providing information about a specific industry or market sector, advertising research suppliers focus on measuring the effectiveness of advertising campaigns, and certified research suppliers may be specialized in a particular method or technique of research.

Firms That Specialize in Interviewing,observing,recording,and Analyzing the Behavior of Those