Which of the following is typically the first step in the process of message development?
A) concept testing
B) review of secondary research provided by the client
C) "Big Idea" brainstorming
D) diagnostic research
E) personal research
Correct Answer:
Verified
Q2: When conducting a(n)_,account team members will buy
Q4: A formal and systematic tabulation of competitors'
Q8: _ evaluates the relative power of various
Q10: _ is research on a message execution
Q13: Copytesting is also referred to as _.
A)pretesting
B)concept
Q17: Which of the following is accurately described
Q18: Which of the following examines the effects
Q20: _ includes an assessment of a brand's
Q31: Which of the following is the first
Q34: Why do some Internet surveys create results
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