The objectives for planning at the ________ planning level tend to focus on maximizing profit and return on investment.

Question

Quizplus · Accepted Answer

The corporate planning level is concerned with overall strategic planning for the entire organization and includes objectives such as maximizing profit and return on investment. The other options listed (advertising, IMC, marketing, tactical) typically focus on more specific aspects of planning within the overall corporate strategy.

The Objectives for Planning at the ________ Planning Level Tend