In the process of developing a marketing plan,differentiating and positioning the product relative to the competition most likely occurs when a marketing/firm is ________.

Question

Quizplus · Accepted Answer

Developing the brand strategy involves determining how the product will be positioned in the market relative to competitors and how it will be differentiated from them. This is critical to developing a successful marketing plan. Setting objectives, assessing consumer needs, developing the marketing mix strategy, and implementing tactical programs are all important steps in the marketing planning process, but they do not necessarily involve the same level of differentiation and positioning as developing the brand strategy.

In the Process of Developing a Marketing Plan,differentiating and Positioning