In the process of developing a marketing plan,determining pricing and distribution most likely occurs when a marketing/firm is ________.

Question

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Determining pricing and distribution are key components of the marketing mix strategy, which involves deciding on the product, price, promotion, and distribution (place) elements of the marketing mix. This occurs after setting objectives, assessing consumer needs, and developing the brand strategy but before implementing tactical programs.

In the Process of Developing a Marketing Plan,determining Pricing and Distribution