________ is what the advertisement says,and ________ is how it is said.
A) Execution; creative strategy
B) Message strategy; media strategy
C) Creative strategy; execution
D) Media strategy; message strategy
E) Cognition; affect

Question

Quizplus · Accepted Answer

Creative strategy refers to what the advertisement says, while execution refers to how it is said.

________ Is What the Advertisement Says,and ________ Is How It

Is What the Advertisement Says,and Is How It