Getting attention reflects the ________ power of an advertisement; creating interest reflects the ________ power of an ad.
A) stopping; sticking
B) pulling; stopping
C) stopping; pulling
D) pulling; sticking
E) sticking; pulling

Question

Quizplus · Accepted Answer

Getting attention is about stopping or interrupting people's thoughts or activities to focus on the advertisement. This is the "stopping power" of an ad. Once the advertisement has stopped people, the next step is to create interest, which is the "pulling power" of an ad, getting people to engage with the message and find it relevant and interesting to them. So, the correct answer is C) stopping; pulling.

Getting Attention Reflects the ________ Power of an Advertisement; Creating