It is most accurate to say that an idea that makes an impression on the audience is said to have ________.
A) relevance
B) originality
C) resonance
D) impact
E) association
Correct Answer:
Verified
Q1: An advertising idea is considered _ when
Q15: Which type of thinking is logical,orderly,and linear?
A)right-brain
B)left-brain
C)top-brain
D)back-brain
E)lateral-brain
Q16: A _ is a generic,non-original,non-novel idea.
A)Big Idea
B)cliché
C)slogan
D)tagline
E)creative
Q17: Advertising creatives use the term _ to
Q19: It is most accurate to say that
Q39: Which of the following is a clever
Q56: Which message format is an elaborate version
Q63: When an ad amplifies the emotional impact
Q69: Which type of message format is designed
Q71: What is typically used at the end
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