Advertising creatives use the term ________ to refer to the process of coming up with a new marketing communication idea.
A)positioning
B)targeting
C)concepting
D)branding
E)extending

Question

Quizplus · Accepted Answer

The term used by advertising creatives to refer to the process of coming up with a new marketing communication idea is "concepting". Positioning refers to the way a brand is perceived by its target audience, targeting refers to selecting a specific group of consumers to target with a particular product or campaign, branding refers to creating a unique name, design, or symbol that identifies and distinguishes a product from other products, and extending refers to expanding a brand into new product categories or markets.

Advertising Creatives Use the Term ________ to Refer to the Process