According to the ROI of creativity,it is most accurate to say that an idea that makes an impression on the audience has ________.
A) relevance
B) originality
C) resonance
D) impact
E) association
Correct Answer:
Verified
Q7: In marketing,"creatives" traditionally were the people who
Q8: Which of the following involves moving from
Q9: Which dimension of effective advertising represents the
Q10: Which of the following involves interactive conversation
Q11: _ refers to the generation of fresh
Q13: Which dimension of effective advertising represents the
Q14: Which of the following is a style
Q15: Which type of thinking is logical,orderly,and linear?
A)right-brain
B)left-brain
C)top-brain
D)back-brain
E)lateral-brain
Q16: A _ is a generic,non-original,non-novel idea.
A)Big Idea
B)cliché
C)slogan
D)tagline
E)creative
Q17: Advertising creatives use the term _ to
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