Which of the following involves moving from the safety of predictable business language in a strategy statement to an original idea?
A)creative leap
B)creative gap
C)brainstorming process
D)creative brief
E)free association

Question

Quizplus · Accepted Answer

Creative leap involves moving from the safety of predictable business language to an original idea. The other options may involve brainstorming and generating ideas, but do not specifically address the challenge of breaking away from traditional language and ideas.

Which of the Following Involves Moving from the Safety of Predictable