Which of the following involves interactive conversation about a brand and is increasingly important as consumers engage with brand content across social media platforms?
A)user experience design
B)positioning statement
C)divergent thinking
D)unique selling proposition
E)perceptual mapping

Question

Quizplus · Accepted Answer

User experience design involves designing interactions between users and a product or brand. This includes the conversation and engagement users have with a brand on social media, which is increasingly important in today's digital landscape. The other choices, such as positioning statement, divergent thinking, unique selling proposition, and perceptual mapping, are important aspects of marketing strategy but do not specifically involve interactive conversation with consumers on social media.

Which of the Following Involves Interactive Conversation About a Brand