Patrick and his colleagues were working on the creative concept for a client when they all seemed to hit a blank wall.To help overcome this,they decided to play a game of basketball.In the second half of the game,Patrick came up with a great idea,and they all went back to work.In which step of the creative process were Patrick and his colleagues when they were playing basketball?
A)immersion
B)ideation
C)incubation
D)evaluation
E)creative leap

Question

Quizplus · Accepted Answer

Patrick and his colleagues were in the incubation step of the creative process while playing basketball. Incubation is the period of time when one sets aside the problem or challenge and allows the subconscious mind to work on it. Playing basketball allowed Patrick to temporarily forget about the creative concept and give his subconscious mind the chance to come up with a new perspective or insight. When he had his "Eureka" moment during the basketball game and went back to work with a great idea, this was the stage of illumination in the creative process.

Patrick and His Colleagues Were Working on the Creative Concept