Which of the following is the last step in the classic creative process?
A) ideation
B) evaluation
C) incubation
D) immersion
E) illumination
Correct Answer:
Verified
Q16: A _ is a generic,non-original,non-novel idea.
A)Big Idea
B)cliché
C)slogan
D)tagline
E)creative
Q17: Advertising creatives use the term _ to
Q18: In an advertising agency,who manages the creative
Q19: It is most accurate to say that
Q20: Which of the following is prepared by
Q22: Patrick and his colleagues were working on
Q23: Which stage of the classic creative process
Q24: The technique of Creative Aerobics is best
Q25: Carly saw a billboard for a local
Q26: Which of the following is NOT included
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