Which message strategy approach is most likely to emphasize tangible product features and benefits?
A) resonance sell
B) affective sell
C) hard sell
D) soft sell
E) brand sell

Question

Quizplus · Accepted Answer

The hard sell approach is focused on presenting a direct and forceful sales message that emphasizes tangible product features and benefits. This approach is often used to create a sense of urgency and encourage immediate purchase decisions.

Which Message Strategy Approach Is Most Likely to Emphasize Tangible