Which statement is most likely FALSE regarding advertising writing style?
A) Words such as interesting, very, in order to, buy now and save, introducing, and nothing less than are effective in advertising copy.
B) Effective copy is succinct and single-minded.
C) In advertising, every word counts because space and time are expensive.
D) Copy should be as simple as possible to reach a generally inattentive and uninterested audience.
E) Copywriters try to write the way the target audience thinks and talks.

Question

Quizplus · Accepted Answer

While some of these words may be effective in certain contexts, such as "buy now and save," others like "interesting" and "very" are vague and overused. Effective advertising writing often relies on concrete, specific language that clearly communicates the benefits or features of a product or service.

Which Statement Is Most Likely FALSE Regarding Advertising Writing Style