Public relations news and feature stories are written and distributed to external media in a ready-to-publish format called a ________.
A) creative brief
B) news release
C) script
D) storyboard
E) collateral material

Question

Quizplus · Accepted Answer

The ready-to-publish format for public relations news and feature stories is called a news release, also known as a press release. A creative brief, script, and storyboard are more commonly associated with advertising or video production, and collateral material refers to promotional materials such as brochures or flyers.

Public Relations News and Feature Stories Are Written and Distributed