Which of the following statements is FALSE regarding copywriting in a global environment?
A) English is more economical than many other languages.
B) Standardizing the copy content by translating the appeal into the language of the foreign market involves many possible communication blunders.
C) Most international campaigns are not literally translated.
D) A back translation of the ad copy from the foreign language into the domestic one is rarely a good idea because it cannot convey a complete cultural interpretation.
E) The most reasonable solution to the language problem is to use bilingual copywriters who understand the full meaning of the English text and can capture the essence of the message in the second language.

Question

Quizplus · Accepted Answer

Back translation is not a reliable method for translating advertising copy as it cannot capture the cultural nuances and full meaning of the original text.

Which of the Following Statements Is FALSE Regarding Copywriting in a Global