TiVo is a substantial threat to marketers because it allows consumers to skip commercials completely.

Name: TiVo is a substantial threat to marketers because it allows consumers to skip commercials completely.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

TiVo's technology allows viewers to fast-forward through commercials, which poses a significant threat to traditional advertising. As a result, advertisers may need to find alternative ways to reach consumers, such as product placement or sponsored content.

TiVo Is a Substantial Threat to Marketers Because It Allows