A banner ad that does not deliver a high level of response may still be effective in building brand awareness.

Question

Quizplus · Accepted Answer

Even if a banner ad does not result in a high level of clicks or conversions, it can still be effective in exposing people to a brand and increasing their recognition and familiarity with it. This can be valuable in the long-term as it may lead to future purchases or engagement with the brand.

A Banner Ad That Does Not Deliver a High Level