Which of the following is a challenge of advertising through online social networks?
A) Users may resent an intrusive marketing communication message.
B) Existing networks are resistant to advertising.
C) Most existing networks are already controlled by major corporations.
D) Virtual worlds will most likely replace social networks in the near future.
E) Measuring the frequency and volume of social network usage is difficult.

Question

Quizplus · Accepted Answer

Users of online social networks may resent marketing messages that are too intrusive or disruptive to their online experience. It is important for advertisers to find a balance between promoting their products and respecting the privacy and preferences of social network users.

Answer: B
 Many existing social networks are resistant to allowing advertising on their platform. This may limit the number of opportunities available for advertisers and require them to explore alternative marketing channels to reach their target audience.

Answer: C
 While major corporations may have a presence on existing social networks, this does not necessarily mean they control the platform. Social networks are typically owned and operated by separate entities that may have different objectives and priorities than their advertisers.

Answer: E
 Measuring the frequency and volume of social network usage can be a challenge for advertisers. This may require the use of specialized tools and analytics to track user behavior and engagement with marketing messages on social media.

Answer: D is incorrect because there is no evidence to suggest that virtual worlds will replace social networks in the near future.

Which of the Following Is a Challenge of Advertising Through