Refer to the following passage to answer the questions below.
Allison works in the media department of a large advertising agency. Her biggest client is P&G, a major manufacturer of consumer packaged goods that spends billions on consumer advertising every year. Allison is putting together a media plan for P&G using a variety of media vehicles.
-The bulk of P&G's television advertising is 30-second commercials that air nationwide during several different programs every day of the week.What type of television advertising is this?
A) sponsorship
B) participations
C) spot announcements
D) on-network syndication
E) specialty television

Question

Quizplus · Accepted Answer

Participations refer to the type of television advertising where advertisers buy time slots during specific programs, which is what P&G is doing by airing 30-second commercials during different programs.

Refer to the Following Passage to Answer the Questions Below