Refer to the following passage to answer the questions below.
Allison works in the media department of a large advertising agency. Her biggest client is P&G, a major manufacturer of consumer packaged goods that spends billions on consumer advertising every year. Allison is putting together a media plan for P&G using a variety of media vehicles.
-P&G is concerned that some of the controversial programming on television today hurts its brand's image if the company advertises during that type of programming.Allison suggests that P&G develops its own family-friendly programming,assuming the total financial responsibility for producing the program and providing the accompanying commercials.What form of television advertising would P&G be undertaking?
A) sponsorship
B) participations
C) spot announcements
D) on-network syndication
E) specialty television

Question

Quizplus · Accepted Answer

P&G would be undertaking a sponsorship, as they are developing their own programming and providing the accompanying commercials, assuming total financial responsibility.

Refer to the Following Passage to Answer the Questions Below