The primary objective of securing naming rights for a sports arena or public building is ________.
A) building brand loyalty
B) creating positive feelings about the brand
C) increasing brand visibility
D) presenting the brand promise
E) developing brand personality

Question

Quizplus · Accepted Answer

The primary objective of securing naming rights for a sports arena or public building is increasing brand visibility. It is a way for a company to have its name prominently displayed in a high-profile location, which can lead to increased recognition and awareness of the brand. Building brand loyalty, creating positive feelings, presenting the brand promise, and developing brand personality may be secondary objectives but not the primary objective.

The Primary Objective of Securing Naming Rights for a Sports