The media used in promotion for a store,product,or event are referred to as ________.
A) press kits
B) sales kits
C) corporate materials
D) merchandising materials
E) direct response materials

Question

Quizplus · Accepted Answer

Merchandising materials are specifically designed media used to promote a store, product, or event. They include things like signs, displays, packaging, and advertising materials that are used to attract customers and increase sales. Press kits are typically used to provide information to media outlets, sales kits are used by salespeople to sell products, corporate materials are used for general informational purposes, and direct response materials are designed to encourage immediate action from customers.

The Media Used in Promotion for a Store,product,or Event Are