Direct-response programs are typically designed to ________.
A)build brand awareness
B)inspire brand loyalty
C)create brand relationships
D)generate transactions
E)provide comparative information

Question

Quizplus · Accepted Answer

Direct-response programs are designed to generate transactions, meaning they aim to prompt a direct and immediate response from the consumer, such as making a purchase or requesting more information.

Direct-Response Programs Are Typically Designed to ________