What is the benefit to companies of using blogs as marketing communication tools?
A) Blogs provide companies with additional revenue.
B) Blog content is easy to filter, monitor, and control.
C) Lifetime customer value can be evaluated through blogs.
D) Demographic information about customers can be easily tracked.
E) Blogs are an inexpensive yet credible way to reach a fragmented audience.

Question

Quizplus · Accepted Answer

Blogs are an inexpensive yet credible way to reach a fragmented audience. Companies can reach out to their target audience, engage with them, and potentially convert them into customers. Additionally, blogs allow for user-generated content and discussions, which can help build a community around the company and its products/services.

What Is the Benefit to Companies of Using Blogs as Marketing