The number of people in the vehicle's audience who are neither customers nor prospects is called ________.

Name: The number of people in the vehicle's audience who are neither customers nor prospects is called ________.
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Question

Quizplus · Accepted Answer

Wasted reach refers to the portion of the audience who are not the target customers or prospects of the brand or product being advertised. They are unlikely to respond to the message and therefore represent a wasted opportunity for the advertiser.

The Number of People in the Vehicle's Audience Who Are