Which is a method of comparing media vehicles by estimating the cost of reaching 1 million households based on a program's rating points?

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Cost per point (CPP) is a method of comparing media vehicles by estimating the cost of reaching 1 million households based on a program's rating points. It helps advertisers compare the cost-effectiveness of different media vehicles and select the one that provides the best value for their money. Cost per thousand (CPM) is another method of comparing media vehicles based on the cost of reaching 1,000 people, but it is more commonly used for online advertising. Cost per prospect (CPP) is a measure of the cost of acquiring a lead or customer, and brand development index (BDI) and category development index (CDI) are measures of the potential for a particular market to consume a product or service.

Which Is a Method of Comparing Media Vehicles by Estimating