The idea behind the concept of effective frequency is that you add frequency to reach until you get to the level where people respond.

Question

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The concept of effective frequency suggests that it takes a certain amount of repetition for an advertising message to be remembered and effective. When a certain level of frequency is reached, people are more likely to respond to the message, which is known as the effective frequency. Therefore, the idea is to add frequency until the effective frequency is achieved.

The Idea Behind the Concept of Effective Frequency Is That