________ is a perception based on messages delivered by advertising and other marketing communication tools,whereas ________ is based on an organization's actual behavior.
A)Goodwill;integrity
B)Integrity;image
C)Image;reputation
D)Reputation;image
E)Equity;reputation

Question

Quizplus · Accepted Answer

Image is the perception that is created through advertising and other marketing communication tools, while reputation is based on an organization's actual behavior. Goodwill refers to the value attributed to a business by its customers, while integrity refers to the adherence to moral and ethical principles. Equity refers to the financial value of a business.

________ Is a Perception Based on Messages Delivered by Advertising