Which of the following statements regarding advertising and public relations is true?
A) Public relations and advertising differ in how they use the media.
B) The public tends to trust advertising more than public relations.
C) Public relations strategists have little trouble getting exposure through media.
D) Consumers do not perceive public relations information and advertising information as the same.
E) The main goal of public relations is sales.

Question

Quizplus · Accepted Answer

Public relations and advertising differ in how they use the media. Advertising is paid communication that aims to promote products or services. Public relations, on the other hand, is the practice of building relationships with the public and the media in order to create and maintain a positive image of a company or organization. While advertising relies on paid media, such as TV and radio commercials, print ads, and online banners, public relations utilizes earned media, such as news articles, interviews, and press releases, to disseminate information and shape public opinion.

Which of the Following Statements Regarding Advertising and Public Relations