The process of planning and delivering programs that encourage sales and contribute to customer satisfaction by providing communication that addresses the needs and wants of consumers is called ________.
A) marketing public relations
B) consumer public relations
C) recruitment
D) public affairs
E) issue management

Question

Quizplus · Accepted Answer

This best describes the process of planning and delivering programs that encourage sales and meet the needs and wants of consumers through effective communication. Consumer public relations could be a part of this, but it doesn't encompass the entirety of the process. Recruitment, public affairs, and issue management are not directly related to this concept.

The Process of Planning and Delivering Programs That Encourage Sales