As in marketing or advertising planning,a public relations plan begins with background research leading to a(n)________.
A) situation analysis
B) objective statement
C) strategy
D) tactic
E) mission statement

Question

Quizplus · Accepted Answer

Like marketing or advertising planning, a public relations plan also begins with background research to assess the current situation, identify key stakeholders, and examine external factors that may affect the organization. This research forms the basis for the creation of a situation analysis, which outlines the opportunities and challenges facing the organization and serves as a platform for developing strategic and tactical plans. Therefore, the correct choice is A) situation analysis.

As in Marketing or Advertising Planning,a Public Relations Plan Begins