Communication efforts with consumer or activist groups that seek to influence government policies are known as ________.
A) media relations
B) corporate relations
C) issue management
D) cause marketing
E) issue marketing

Question

Quizplus · Accepted Answer

Communication efforts with consumer or activist groups that seek to influence government policies fall under the umbrella of issue management, where a company or organization identifies potential issues that may affect its reputation or bottom line and proactively works to address them. Media relations specifically refers to the management of a company's interactions with the press. Corporate relations is a broader term that encompasses the management of relationships with various stakeholders such as investors, employees, and suppliers. Cause marketing and issue marketing refer to marketing campaigns that promote social or environmental causes, but do not necessarily involve communication with activist groups seeking to influence government policies.

Communication Efforts with Consumer or Activist Groups That Seek to Influence