Which of the following is used to assess the internal and external public relations environment that affects the organization's audiences,objectives,competitors,and past results?
A) marketing audit
B) SWOT analysis
C) communication audit
D) PR audit
E) benchmarking

Question

Quizplus · Accepted Answer

A communication audit is used to assess the internal and external public relations environment that affects the organization's audiences, objectives, competitors, and past results. It evaluates how effectively the organization is communicating with its stakeholders and identifies areas for improvement. A marketing audit is a comprehensive review of an organization's marketing strategies and activities, a SWOT analysis focuses on the organization's strengths, weaknesses, opportunities, and threats, a PR audit specifically evaluates the effectiveness of public relations efforts, and benchmarking involves comparing the organization's performance to that of its competitors or industry standards.

Which of the Following Is Used to Assess the Internal