Which type of public relations program anticipates the possibility of a disaster and plans how to deal with bad news and all the affected publics?
A)corporate reputation management
B)crisis management
C)public affairs
D)cause marketing
E)issue management

Question

Quizplus · Accepted Answer

Crisis management is the type of public relations program that anticipates disasters and plans how to deal with bad news and all the affected publics. It involves preparing for potential crises, developing strategies to mitigate them, and implementing a response plan if and when they occur. Corporate reputation management involves building and maintaining a positive image of the organization, while public affairs focuses on creating and fostering relationships with key stakeholders. Cause marketing and issue management involve promoting social or political causes, but they do not necessarily address the potential for a crisis or disaster.

Which Type of Public Relations Program Anticipates the Possibility of a Disaster