Corporate communication programs targeted to the government and the public on issues related to government and regulation are called ________.
A)media relations
B)external public relations
C)cause marketing
D)public affairs
E)corporate relations

Question

Quizplus · Accepted Answer

Public affairs programs are specifically aimed at communicating with the government and the public on issues related to government and regulation. Media relations and external public relations are more broadly focused on communicating with journalists, the media, and stakeholders. Cause marketing is a specific type of marketing that connects a company's brand with a social or environmental cause to promote both the cause and the brand. Corporate relations is often used to refer to the overall management of a company's relationships with its stakeholders, including investors, customers, employees, and others.

Corporate Communication Programs Targeted to the Government and the Public