The public relations function of proactively managing concerns to prevent escalation to a crisis is known as ________.
A)media relations
B)corporate relations
C)issue management
D)cause marketing
E)issue marketing

Question

Quizplus · Accepted Answer

Issue management involves identifying and addressing concerns or issues before they escalate into a crisis. This proactive approach helps organizations to anticipate and mitigate potential risks, building trust and credibility with stakeholders while ultimately reducing the impact of any negative events. Media relations, corporate relations, cause marketing, and issue marketing are all related but distinct aspects of public relations strategy.

The Public Relations Function of Proactively Managing Concerns to Prevent