The objective of a change-agent program is to ________.
A) create excitement in the workplace
B) provide product information
C) increase personal affiliation with a brand
D) change attitudes that drive behavior
E) change harmful behaviors

Question

Quizplus · Accepted Answer

The objective of a change-agent program is to change attitudes that drive behavior. Change agents are responsible for leading an organization through the process of change. They identify areas of the organization that need to be changed, develop a plan for making those changes, and work with employees to implement the changes. The ultimate goal of this process is to change the attitudes of employees so that they are more receptive to new ideas and are willing to change their behavior to achieve the goals of the organization.

The Objective of a Change-Agent Program Is to ________