The decision to use any part of a news release at all is based on an editor's judgment of its news value,and this is based on the information's ________.
A) timeliness
B) proximity
C) impact
D) human interest
E) all of the above
Correct Answer:
Verified
Q45: In which type of advertising does a
Q46: What do companies provide to the media
Q47: _ includes house ads,public service announcements,corporate advertising,in-house
Q48: _ includes press releases,press conferences,and media tours.
A)
Q52: Point-of-view messages are called _.
A)corporate identity advertising
B)advocacy
Q52: Which of the following is NOT a
Q55: The objective of a change-agent program is
Q56: Booth exhibits are particularly important at _.
A)
Q57: An ad prepared for use in a
Q71: What is the primary medium used to
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