What do companies provide to the media that contains all the important background information,either before members of the press arrive or when they arrive at a press conference?
A) media kit
B) collateral material
C) video news release
D) pitch letter
E) feature story
Correct Answer:
Verified
Q41: A _ is a single event at
Q42: A type of advertising that firms use
Q42: Public relations tools are divided into which
Q43: New electronic media are categorized as _
Q45: In which type of advertising does a
Q47: _ includes house ads,public service announcements,corporate advertising,in-house
Q48: _ includes press releases,press conferences,and media tours.
A)
Q51: The decision to use any part of
Q52: Point-of-view messages are called _.
A)corporate identity advertising
B)advocacy
Q78: What is used to sell editors on
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