________ includes press releases,press conferences,and media tours.
A) Internal media
B) External media
C) Controlled media
D) Uncontrolled media
E) Semi-controlled media
Correct Answer:
Verified
Q42: A type of advertising that firms use
Q43: New electronic media are categorized as _
Q45: In which type of advertising does a
Q46: What do companies provide to the media
Q47: _ includes house ads,public service announcements,corporate advertising,in-house
Q51: The decision to use any part of
Q52: Point-of-view messages are called _.
A)corporate identity advertising
B)advocacy
Q52: Which of the following is NOT a
Q57: An ad prepared for use in a
Q78: What is used to sell editors on
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