The area of public relations that focuses on developing media contacts (i.e. ,knowing who in the media might be interested in the organization's story)is called external relations.

Question

Quizplus · Accepted Answer

The area of public relations focusing on developing media contacts is typically referred to as media relations, not external relations. External relations may encompass a broader scope, including partnerships, community relations, and other stakeholders beyond the media.

The Area of Public Relations That Focuses on Developing Media