Of the following,which is the best advice for writing an effective direct-response letter?
A) Make the offer as early as possible in the body of the letter.
B) Don't confuse prospects by including information about a website.
C) Use a general salutation.
D) Use brief descriptions of the product and offer.
E) Do not guarantee the product.

Question

Quizplus · Accepted Answer

Making the offer early in the body of the letter grabs the attention of the reader and increases the likelihood of them responding positively to the offer.

Answer: D 
 Using brief descriptions of the product and offer keeps the reader engaged and interested in learning more.

Therefore, the best advice for writing an effective direct-response letter is a combination of choices A and D.

Of the Following,which Is the Best Advice for Writing an Effective