Many marketers now use permission marketing to address the problem of ________.
A) spoofing
B) predictive dialing
C) cold calling
D) spamming
E) variable data marketing

Question

Quizplus · Accepted Answer

Permission marketing is a marketing strategy that focuses on obtaining permission from potential customers before sending them promotional messages. This approach addresses the problem of spamming, which is the unsolicited sending of promotional messages to individuals who have not given permission to receive them.

Many Marketers Now Use Permission Marketing to Address the Problem