________ is a practice that uses databases to predict trends and monitor consumers to more effectively implement direct-marketing strategies.
A) Integrated marketing
B) Permission-based marketing
C) Database marketing
D) Conversion marketing
E) Predictive marketing

Question

Quizplus · Accepted Answer

Database marketing involves using databases to analyze consumer behavior and create targeted marketing campaigns. It allows marketers to predict trends and monitor consumer actions to more effectively market to them. Integrated marketing involves using multiple channels to promote a consistent message, permission-based marketing involves obtaining consent from consumers before sending marketing messages, conversion marketing involves optimizing the conversion of website visitors to customers, and predictive marketing is a newer term that encompasses various data-driven marketing techniques, including database marketing.

________ Is a Practice That Uses Databases to Predict Trends