What do direct marketers use to keep track of customers,identify prospective customers,and segment groups of customers and prospects?
A)databases
B)permission marketing
C)integrated marketing communication
D)opt-out strategies
E)opt-in strategies

Question

Quizplus · Accepted Answer

Direct marketers use databases to keep track of customer information, identify prospective customers, and segment groups of customers and prospects based on demographics, behavior, and other variables. This allows for targeted and personalized marketing efforts. Permission marketing, integrated marketing communication, opt-out strategies, and opt-in strategies are related concepts, but do not directly address the use of databases for customer tracking and segmentation.

What Do Direct Marketers Use to Keep Track of Customers,identify