Gianna is a skeptical consumer whose motto is "I'll believe it works when I see that it works." Which of the following would be the most effective form of direct marketing for a marketer to use to reach Gianna and customers like her?
A)infomercials
B)catalogs
C)direct mail
D)telemarketing
E)data mining

Question

Quizplus · Accepted Answer

Infomercials are the most effective form of direct marketing for reaching skeptical consumers like Gianna because they demonstrate how a product works, allowing consumers to see the product in action before making a purchase decision.

Gianna Is a Skeptical Consumer Whose Motto Is "I'll Believe